https://www.leanku.com/tags/%E6%B5%81%E9%87%8F%E7%BB%9F%E8%AE%A1/Recent content in 流量统计 on Leanku 的博客Hugozh-cnTue, 30 May 2023 00:00:00 +0000https://www.leanku.com/post/seo/website-analytics/Tue, 30 May 2023 00:00:00 +0000https://www.leanku.com/post/seo/website-analytics/<h1 id="网站流量统计工具分享">网站流量统计工具分享</h1> <h2 id="1-google-analytics">1. <a href="https://marketingplatform.google.com/about/analytics/">Google Analytics</a></h2> <ul> <li>免费版功能很全，适合大部分网站</li> <li>支持事件跟踪、用户分析、转化漏斗</li> <li>需要按 GDPR 等法规配置隐私声明</li> </ul> <h2 id="2-microsoft-clarity">2. <a href="https://clarity.microsoft.com/">Microsoft Clarity</a></h2> <ul> <li>完全免费</li> <li>热图 + 会话回放，直观看到用户行为</li> <li>与 GA 互补：GA 看数据，Clarity 看画面</li> </ul> <h2 id="如何选择">如何选择</h2> <table> <thead> <tr> <th>工具</th> <th>强项</th> <th>适合场景</th> </tr> </thead> <tbody> <tr> <td>Google Analytics</td> <td>数据指标、转化分析</td> <td>需要精细化数据分析的站点</td> </tr> <tr> <td>Microsoft Clarity</td> <td>热图、会话回放、免费</td> <td>想直观了解用户行为的个人博客</td> </tr> </tbody> </table> <p>两者可以同时安装：GA 负责&quot;量&quot;，Clarity 负责&quot;像&quot;。本站点本身不做第三方统计，主题通过 <code>extend_head.html</code> 钩子预留了统计脚本注入位置（详见<a href="https://www.leanku.com/post/hugo-period/theme-customize/">主题定制</a>）。</p>