https://www.leanku.com/tags/seo/Recent content in SEO on Leanku 的博客Hugozh-cnSat, 05 Oct 2024 00:00:00 +0000https://www.leanku.com/post/hugo-period/theme-seo/Sat, 05 Oct 2024 00:00:00 +0000https://www.leanku.com/post/hugo-period/theme-seo/<h2 id="内置-seo-层移植自-papermod-思路">内置 SEO 层（移植自 PaperMod 思路）</h2> <p>全部由 Hugo 模板实现，零插件：</p> <table> <thead> <tr> <th>能力</th> <th>说明</th> </tr> </thead> <tbody> <tr> <td>robots 索引控制</td> <td>生产构建 <code>index, follow</code>；<code>hugo server</code> 输出 <code>noindex, nofollow</code>；单篇 <code>robotsNoIndex: true</code> 屏蔽</td> </tr> <tr> <td>robots.txt</td> <td>主题自带模板：生产放行 + 指向 sitemap；开发环境 <code>Disallow: /</code></td> </tr> <tr> <td>结构化数据</td> <td>首页 <code>Organization</code>（含 sameAs 社交链接）、全站 <code>BreadcrumbList</code>、文章 <code>BlogPosting</code>（headline/全文/作者/publisher）</td> </tr> <tr> <td>分享卡片</td> <td>Open Graph（og:image 自动取 featured/封面/正文首图）与 Twitter Cards（summary_large_image）</td> </tr> <tr> <td>元数据</td> <td><code>keywords</code>（回退 tags）、<code>author</code>、<code>canonical</code>（支持 <code>canonicalURL</code> 覆盖）、四种站长验证 meta</td> </tr> <tr> <td>性能</td> <td>CSS 指纹 + preload + SRI、favicon 家族 + theme-color</td> </tr> </tbody> </table> <p>关键开关：</p> <div class="highlight"><pre tabindex="0" class="chroma"><code class="language-toml" data-lang="toml"><span class="line"><span class="ln"> 1</span><span class="cl"><span class="p">[</span><span class="nx">params</span><span class="p">.</span><span class="nx">seo</span><span class="p">]</span> </span></span><span class="line"><span class="ln"> 2</span><span class="cl"> <span class="nx">enableOpenGraph</span> <span class="p">=</span> <span class="kc">true</span> </span></span><span class="line"><span class="ln"> 3</span><span class="cl"> <span class="nx">enableTwitterCards</span> <span class="p">=</span> <span class="kc">true</span> </span></span><span class="line"><span class="ln"> 4</span><span class="cl"> <span class="nx">enableSchema</span> <span class="p">=</span> <span class="kc">true</span> </span></span><span class="line"><span class="ln"> 5</span><span class="cl"> <span class="nx">alwaysInclude</span> <span class="p">=</span> <span class="kc">false</span> <span class="c"># true = 开发环境也输出 OG/JSON-LD（调试用）</span> </span></span><span class="line"><span class="ln"> 6</span><span class="cl"> <span class="p">[</span><span class="nx">params</span><span class="p">.</span><span class="nx">seo</span><span class="p">.</span><span class="nx">verification</span><span class="p">]</span> </span></span><span class="line"><span class="ln"> 7</span><span class="cl"> <span class="nx">google</span> <span class="p">=</span> <span class="s2">&#34;&#34;</span> <span class="c"># Google Search Console 验证码</span> </span></span><span class="line"><span class="ln"> 8</span><span class="cl"> <span class="nx">bing</span> <span class="p">=</span> <span class="s2">&#34;&#34;</span> </span></span><span class="line"><span class="ln"> 9</span><span class="cl"> <span class="nx">yandex</span> <span class="p">=</span> <span class="s2">&#34;&#34;</span> </span></span><span class="line"><span class="ln">10</span><span class="cl"> <span class="nx">naver</span> <span class="p">=</span> <span class="s2">&#34;&#34;</span> </span></span></code></pre></div><blockquote> <p>默认仅在<strong>生产环境</strong>输出 OG/Twitter/JSON-LD，避免开发环境污染索引。 验证 meta 在 Google/Bing/Yandex/Naver 站长后台&quot;添加站点&quot;时获得，粘贴即生效。</p>https://www.leanku.com/post/seo/website-analytics/Tue, 30 May 2023 00:00:00 +0000https://www.leanku.com/post/seo/website-analytics/<h1 id="网站流量统计工具分享">网站流量统计工具分享</h1> <h2 id="1-google-analytics">1. <a href="https://marketingplatform.google.com/about/analytics/">Google Analytics</a></h2> <ul> <li>免费版功能很全，适合大部分网站</li> <li>支持事件跟踪、用户分析、转化漏斗</li> <li>需要按 GDPR 等法规配置隐私声明</li> </ul> <h2 id="2-microsoft-clarity">2. <a href="https://clarity.microsoft.com/">Microsoft Clarity</a></h2> <ul> <li>完全免费</li> <li>热图 + 会话回放，直观看到用户行为</li> <li>与 GA 互补：GA 看数据，Clarity 看画面</li> </ul> <h2 id="如何选择">如何选择</h2> <table> <thead> <tr> <th>工具</th> <th>强项</th> <th>适合场景</th> </tr> </thead> <tbody> <tr> <td>Google Analytics</td> <td>数据指标、转化分析</td> <td>需要精细化数据分析的站点</td> </tr> <tr> <td>Microsoft Clarity</td> <td>热图、会话回放、免费</td> <td>想直观了解用户行为的个人博客</td> </tr> </tbody> </table> <p>两者可以同时安装：GA 负责&quot;量&quot;，Clarity 负责&quot;像&quot;。本站点本身不做第三方统计，主题通过 <code>extend_head.html</code> 钩子预留了统计脚本注入位置（详见<a href="https://www.leanku.com/post/hugo-period/theme-customize/">主题定制</a>）。</p>